ELEVATE YOUR EMAIL MARKETING.

ARE YOU LOOKING FOR:

  • An email marketing expert with 7+ years of experience?

  • A reliable freelancer who understands the nuances and challenges of running a business?

  • A personalized, comprehensive solution for all of your email marketing needs?

Madison Ford, Email Marketing Specialist

COMMON SCENARIOS WHERE I SUCCEED:

  • You have a solid email list and you’d love to deliver relevant content to your subscribers on a regular basis.

  • You’d love to grow your email audience and increase your sales and customer retention.

  • You need a comprehensive and automated email strategy to engage with customers at specific points in their purchasing journey.

  • Implementing an automated email sales funnel, like Infusionsoft, would be amazing, but you aren’t sure where to start or how to manage it.

  • You are launching a new product or service, and you need a strategy to segment your current email list.

IF ONE OF THESE SITUATIONS DESCRIBES YOUR NEEDS, I CAN HELP.

PROJECT OVERVIEW: CORE40

CORE40 is a leading boutique fitness brand with over $3 million in annual revenue and 8 studios across San Francisco and Amsterdam. Since 2013, I have overseen all email marketing efforts, including content strategy and execution, monthly newsletter broadcasts, Infusionsoft setup and management, sales funnels, and email list building and segmentation.

HIGHLIGHTS:

Set-up and implemented automated email marketing funnels which led to significant increases in year-over-year revenue, attendance, and recurring membershipsManaged email strategy during growth from 1 to 8 studios, including international expansionSegmented email lists to offer targeted promotions, sales, and discounts based on audience data

CASE STUDY: EMAIL LIST SEGMENTATION & FUNNEL STRATEGY

CORE40 offers all new clients a heavily discounted unlimited intro month to build trust and loyalty around the product. In 2019, I developed a content strategy around the various stages of the customer experience in their first month of trying the workout. Specifically, I tailored automated messaging to each psychological step of their first month (The 4-Week Transformation):

Week 1: Acknowledgement of their positive step, encouragement to trust themselves (Positive reinforcement of their purchase)

Week 2: Educate on how often they should attend, encouragement to challenge themselves (Accountability, ensure they get the most out of the product)

Week 3: Empowerment messaging, focusing on changes they’re noticing in strength, endurance, mental clarity, etc. (Proving to them that the product is working)

Week 4: Congratulatory and reflective messaging, leading to up-sell (Best opportunity for conversion to a high-ticket membership with an LTV of $4,000+)

RESULTS:

44% increase in recurring revenue40% of customers retained after introductory offer26% increase in total year-over-year revenue

CASE STUDY: AUTOMATED MARKETING STRATEGY & EXECUTION

From scheduling to hiring, the co-founders at CORE40 were busy running their business, and they didn’t have the time or the tools to systemize their sales process. I took a deep dive into optimizing their processes with Infusionsoft, so they could spend more time doing the work they love, and less time managing customer follow-ups.

PROCESS:

Developed a sales strategy based on retention and recurring membership goalsSet-up automated marketing funnels with Infusionsoft and SyncApps (a data integration tool)Implemented personalized customer follow-up emails for different points in the sales process - 1st purchase, repeat purchase, referral program, and membership perksReported on progress and results for each campaign

RESULTS:

47% increase in repeat purchases after first class 52% increase in overall attendance 200% increase in total members on a recurring membership40 hours / month saved by automating sales process with Infusionsoft

"Madison is a fantastic addition to any team.

I've worked with Madison for years on a broad range of digital marketing and sales projects. She takes a positive approach to problem solving and has a self-starting attitude, so she’s constantly improving her skills to meet the demands of a given project. She’s also a blast to work with."

- James Guttman, CORE40 Creative Director

"She is extremely PASSIONATE ABOUT Her WORK.

Madison is communicative and has a very strong work ethic. She is always growing her skillset, and I loved working with her."

- Sarah McNally, FlexCare

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© Madison Ford. All rights reserved.

Thank you!

I look forward to working together.